CNBC: The Brave Ones (Video/Podcast series)

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The Brave Ones video & podcast series charted the rise of some of the world’s most successful entrepreneurs through intimate one-on-one interviews.

The CNBC series was created in collaboration with one of the world’s then leading global financial services companies, Credit Suisse.

Challenge

To position Credit Suisse as the brand of choice for high net worth investors by aligning to related CNBC content.

Approach

To co-create a dynamic TV series and digital experience profiling some of the most pioneering thinkers in the world – featuring Richard Branson, Jack Ma, Tony Hawk, Arianna Huffington, Daymond John, Reid Hoffman, Tina Brown, Michael Dubin.

Outcome

Secured YOY partnership (2016-2020) – The Brave Ones became one of the most-watched primetime shows in US region; exceeded Credit Suisse KPIs on brand consideration and favourability.